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It can show that you are a focused listener and attentive team player. Everyone has their own set of priorities and saying "No" means that you are respecting the person who made the request and your valuable time.

The key here is to avoid the tactic that most people use which is to simply ignore the request. Ignoring requests will diminish your value and relationships faster than saying "No" more often than you say "Yes." It will come across as though you are not listening which is clearly disrespectful.

Some people think that you should +1 everything. For example, when someone suggests that you should change your entire plan, you should say "That's a good idea and what about if we did it like this." I think this approach is disingenuous, because we all know that some ideas are just rubbish.

Let's act like responsible adults who can have serious conversations. Try these four simple steps to assess requests and say "No" when it's appropriate.

Listen to it

If someone asks you to do something or for something, you should assume that the request is important to them for one reason or another. They probably wouldn't have asked you otherwise. It's your responsibility to get to the heart of the request and why it matters to them. Working towards understanding ensures that you clearly see what the person making the request sees and you will be able to gauge how important it is to spend energy on it. And total immersion in the request for even a very short period of time tells the other person that you value them and what they are trying to achieve.

Establish a Goal First Approach

If you are going to make good decisions and say "No" when necessary, you need a way to assess the request. While most requests are easy and quick to answer, some require an investment of your time and energy (e.g. put together a new catalogue or research a new marketing campaign). You need to know whether you are going to invest that effort. And to do so wisely you must establish a “goal first” approach and a true north for where you are headed. A "goal first" approach is about defining your vision. Because If you do not have a vision, it will be difficult to understand what major requests are aligned with your goals and your direction and need your attention longer term.

Yes or No

You should respond quickly to requests. That's because you cannot afford to keep revisiting it and you should not keep the person making the erquest waiting. You need to quickly analyse them as they are received and allow your "goal first" strategy to guide you. Most requests can be quickly handled but the goal of a rapid "Yay" or "Nay" should not be at the expense of accuracy. There is no point in being hasty but wrong. It is absolutely ok to acknowledge that the request was received and that you will get back to the person shortly. The key is to digest the information and its importance as quickly as possible so you can get on to the next one therefore creating more value.

Be Transparent

Allow the person making the request to fully understand why you responded the way you did rather than just hearing your response. Explaining the "why" makes the "what" simple to digest. You need to be more than just nice, because being nice alone does not help someone see your perspective. The benefit to you is that if you share your assumptions and motivations and they are wrong -- the other person will have a chance to help you see a better way. If you simply provide your answer and when pushed respond with "My mind's made up", you will avoid ever having to change your course, but you're limiting your opportunity for growth.

Now, let's be real. We all know that there are times when you must say "Yes" even to what appears to be silly demands. That's how hierarchical organisations work. Sometimes you follow orders because other people know what's best for you and the organization.

If your boss asks for something that is difficult to deliver, sometimes you will need to say "Yes." But you should also take the time to carefully explain that you are working on A, B, and C and would be happy to move something out to get the request done. Ask for guidance when the priorities are not clear.

Successful people learn how to say "No" to requests based on a framework that helps them assess value vs. effort. Saying "No" to more requests is one of the biggest favors you can do for your organization and yourself.